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Marketing Management : An Asian Perspective (3rd Edition)
Marketing Management An Asian Perspective - 3rd Edition
Author: Philip Kotler, Swee-Hoon Ang, Siew-Meng Leong, Chin-Tiong Tan
Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationshi...  more »
ISBN-13: 9780131066250
ISBN-10: 0131066250
Publication Date: 3/22/2004
Pages: 800
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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