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Search - Marketing Management: Casebook (The Harbrace series in business and economics)

Marketing Management: Casebook (The Harbrace series in business and economics)
Marketing Management Casebook - The Harbrace series in business and economics
Author: Harper W. Boyd, William F. Massy
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
ISBN-13: 9780155551121
ISBN-10: 0155551124
Pages: 618
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Publisher: Houghton Mifflin Harcourt P
Book Type: Hardcover
Members Wishing: 0
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