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Marketing Management
Marketing Management
Author: Dawn Iacobucci
Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobucci's MARKETING MANAGEMENT, 5E. Simply pair this proven book with cases, group work, and/or simulations to create a dynamic and engaging upp...  more »
ISBN-13: 9781337271127
ISBN-10: 1337271128
Publication Date: 1/1/2017
Pages: 352
Edition: 5
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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