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Marketing Management : An International Perspective, Case Studies (International Marketing Series)
Marketing Management An International Perspective Case Studies - International Marketing Series
Author: Kamran Kashani, Dominique Turpin
Marketing Management brings together over 20 real-life case studies faced by leading international companies. This textbook is an invaluable resource for students of business and marketing, and is supported by a Tutor's Guide, based on the authors' own teaching experience.
ISBN-13: 9780333750087
ISBN-10: 033375008X
Publication Date: 2/9/2002
Pages: 503
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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