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Marketing Management (The Dryden Press series in marketing)
Marketing Management - The Dryden Press series in marketing
Author: Peter R. Dickson
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competi...  more »
ISBN-13: 9780030968471
ISBN-10: 003096847X
Pages: 621
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Publisher: Dryden Pr
Book Type: Paperback
Members Wishing: 0
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