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Marketing Management: A Strategic Decision-Making Approach
Marketing Management A Strategic DecisionMaking Approach
Author: John Mullins, Orville C Walker, Harper W Boyd Jr., Jean-Claude Larreche
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place gr...  more »
ISBN-13: 9780072863703
ISBN-10: 0072863706
Publication Date: 2/4/2004
Pages: 544
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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