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Marketing Management: A Strategic Decision-Making Approach
Marketing Management A Strategic DecisionMaking Approach
Author: John Mullins, Orville Walker
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large an...  more »
ISBN-13: 9780078028793
ISBN-10: 0078028795
Publication Date: 1/31/2012
Pages: 576
Edition: 8
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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