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Marketing Paperback w/PowerWeb Package
Marketing Paperback w/PowerWeb Package
Author: William O Bearden, Thomas N Ingram, Raymond W LaForge
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / tec...  more »
ISBN-13: 9780072461282
ISBN-10: 0072461284
Publication Date: 10/13/2000
Pages: 640
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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