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Marketing Plan in Colour (Chartered Institute of Marketing (Paperback))
Marketing Plan in Colour - Chartered Institute of Marketing Paperback
Author: Malcolm McDonald, Peter Morris
Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process. — After more than fifty years of marketing theory and...  more »
ISBN-13: 9780750647595
ISBN-10: 0750647590
Publication Date: 6/9/2000
Pages: 88
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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