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Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
Marketing Plan Handbook and Marketing Plan Pro - 2nd Edition
Author: Marian Burk Wood
The Marketing Plan Handbook guides readers through the complete development of a realistic, customized marketing plan, and the Marketing Plan Pro software bundled with the book helps users create practical plans, and allows them to critique sample marketing plans. From the introduction to marketing planning to marke...  more »
ISBN-13: 9780131641495
ISBN-10: 0131641492
Publication Date: 12/15/2004
Pages: 216
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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