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Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package (3rd Edition)
Marketing Plan Handbook The and Pro Premier Marketing Plan Package - 3rd Edition
Author: Marian Burk Wood
How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans?   Never has a carefully crafted, prop...  more »
ISBN-13: 9780135136287
ISBN-10: 0135136288
Publication Date: 6/16/2007
Pages: 224
Edition: 3
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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