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The Marketing Plan Handbook (4th Edition)
The Marketing Plan Handbook - 4th Edition
Author: Marian Burk Wood
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The Fourth Edition includes dozens of new examples, a ne...  more »
ISBN-13: 9780136089360
ISBN-10: 0136089364
Publication Date: 2/21/2010
Pages: 224
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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