Book Reviews of The Marketing Plan: How to Prepare and Implement It

The Marketing Plan: How to Prepare and Implement It
The Marketing Plan How to Prepare and Implement It
Author: William M. Luther
ISBN-13: 9780814478059
ISBN-10: 0814478050
Publication Date: 10/1992
Pages: 209
Edition: NewExpnd
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Publisher: Amacom Books
Book Type: Paperback
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reviewed The Marketing Plan: How to Prepare and Implement It on + 468 more book reviews
This is the New Expanded Edition printed in 1992. The book is still high-ranking in sales. There is now a 3rd Edition 2001.

"Luther's book is indeed a classic, a wonderful, down-to-earth approach to building a sound marketing plan. I recommend it to our people and also our clients." Michael E. Keenan, Managing Director Western International Media