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Marketing Plan
Marketing Plan
Author: William A. Cohen
Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.
ISBN-13: 9780471440055
ISBN-10: 0471440051
Publication Date: 10/2/2001
Edition: 3rd
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
Members Wishing: 0
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