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Marketing Planning for Services (Marketing Series (London, England). Professional Development.)
Marketing Planning for Services Professional Development - Marketing Series London, England
Author: Malcolm McDonald, Adrian Payne
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of s...  more »
ISBN-13: 9780750625494
ISBN-10: 075062549X
Publication Date: 1/1996
Pages: 364
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Publisher: Butterworth-Heinemann
Book Type: Hardcover
Members Wishing: 0
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