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Marketing Planning and Strategy Case Book
Marketing Planning and Strategy Case Book
Author: Subhash C. Jain
This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Co...  more »
ISBN-13: 9780324062625
ISBN-10: 0324062621
Publication Date: 2/24/2000
Pages: 360
Edition: 1
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Publisher: Dame Publishing
Book Type: Paperback
Members Wishing: 0
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