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Marketing Planning
Marketing Planning
Author: Svend Hollensen
The second edition of "Marketing Planning: A Global Perspective" offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a u...  more »
ISBN-13: 9780077127138
ISBN-10: 0077127137
Publication Date: 7/1/2010
Pages: 400
Edition: 2nd Revised edition
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Publisher: Non Basic Stock Line
Book Type: Paperback
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