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Marketing Planning: A Workbook for Marketing Managers
Marketing Planning A Workbook for Marketing Managers
Author: Sally Dibb, Lyndon Simkin
Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: market...  more »
ISBN-13: 9781844807826
ISBN-10: 1844807827
Pages: 227
Edition: 1 Workbook
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Publisher: Delmar Thomson Learning
Book Type: Paperback
Members Wishing: 0
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