Marketing Practices and Principles Author:Ralph E. Mason, Rath P. M. This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
ISBN-13: 9780070407053 ISBN-10: 0070407053 Pages:439 Edition:4 Sub Rating: