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Marketing Practices and Principles
Marketing Practices and Principles
Author: Ralph E. Mason, Rath P. M.
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
ISBN-13: 9780070407053
ISBN-10: 0070407053
Pages: 439
Edition: 4 Sub
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Publisher: Gregg/Community College Div
Book Type: Hardcover
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