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Marketing
Marketing
Author: Pride
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
ISBN-13: 9780618019960
ISBN-10: 0618019960
Edition: 11th
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Publisher: Houghton Mifflin College Div
Book Type: Paperback
Members Wishing: 0
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