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Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims
Marketing Principles and Perspectives with Online Learning Center Premium Content Card SmartSims - Paperback
Author: William O Bearden, Thomas N Ingram, Raymond W LaForge
Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be m...  more »
ISBN-13: 9780073225692
ISBN-10: 007322569X
Publication Date: 11/21/2005
Pages: 588
Edition: 5
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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