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Search - Marketing, Principles Perspectives: Principles Perspectives (Mcgraw-Hill/Irwin Series in Marketing)

Marketing, Principles  Perspectives: Principles  Perspectives (Mcgraw-Hill/Irwin Series in Marketing)
Marketing Principles Perspectives Principles Perspectives - Mcgraw-Hill/Irwin Series in Marketing
Author: William O. Bearden, Raymond W. Laforge
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In ad...  more »
ISBN-13: 9780072539097
ISBN-10: 0072539097
Publication Date: 1/2003
Pages: 596
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Publisher: Irwin Professional Pub
Book Type: Paperback
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