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The Marketing Problem Solver
The Marketing Problem Solver
Author: Cochrane Chase and Kenneth L. Barasch
The Marketing Problem Solver is packed with basic know-how, proven guidelines, sample forms and countless suggestions for handling every marketing situation. This includes market research, marketing planning, product planning and development, distribution channels, pricing, advertising, public relations, trade shows, direct marketing, sales prom...  more »
ISBN: 118650
Publication Date: 1977
Pages: 446
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Publisher: Chilton
Book Type: Hardcover
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