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Marketing in Publishing (Blueprint)
Marketing in Publishing - Blueprint
Author: Patrick Forsyth, Robin Birn
Marketing in Publishing offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales ca...  more »
ISBN-13: 9780415151337
ISBN-10: 0415151333
Publication Date: 8/7/1997
Pages: 154
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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