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Search - Marketing : Real People, Real Choices (4th Edition)

Marketing : Real People, Real Choices (4th Edition)
Marketing Real People Real Choices - 4th Edition
Author: Michael R. Solomon, Greg W. Marshall, Elnora Stuart
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to under...  more »
ISBN-13: 9780131449688
ISBN-10: 0131449680
Publication Date: 12/29/2004
Pages: 624
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 2 ratings
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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