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Marketing: Real People, Real Decisions
Marketing Real People Real Decisions
Author: Elnora W. Stuart, Auleen Carson, J. Smith, Michael Solomon
Appropriate for four-year and two-year undergraduate courses in Principles of Marketing. No other book brings students closer to doing real marketing. Each chapter introduces a decision maker, describes the marketing decisions they faced in a small case study within the chapter, and then concludes with the decisions that were made. Within this ...  more »
ISBN-13: 9780130460868
ISBN-10: 0130460869
Publication Date: 5/1/2002
Pages: 608
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Publisher: Pearson Canada, Toronto
Book Type: Hardcover
Members Wishing: 0
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