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Search - Marketing: Relationships, Quality, and Value & Study Guide: Relationships, Quality, Value

Marketing: Relationships, Quality, and Value & Study Guide: Relationships, Quality, Value
Marketing Relationships Quality and Value Study Guide Relationships Quality Value
Author: William G. Nickels, Marian Burk Wood
This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
ISBN-13: 9781572594722
ISBN-10: 1572594721
Publication Date: 12/15/1996
Edition: First Edition
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Publisher: Worth Publishers
Book Type: Paperback
Members Wishing: 0
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