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Search - Marketing: Relationships, Quality, Value

Marketing: Relationships, Quality, Value
Marketing Relationships Quality Value
Author: William G. Nickels, Marian Burk Wood
This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
ISBN-13: 9781572591448
ISBN-10: 1572591447
Publication Date: 12/15/1996
Pages: 768
Edition: First Edition
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Publisher: Worth Publishers
Book Type: Hardcover
Members Wishing: 0
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