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Marketing Research:
Marketing Research
Author:
In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To r... more »
Author:
In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To r... more »
ISBN-13: 9780618660643
ISBN-10: 061866064X
Pages: 638
Edition: 2nd
Rating: ?
ISBN-10: 061866064X
Pages: 638
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
Publisher: Houghton Mifflin Harcourt (HMH)
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
