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Marketing Research: An Applied Approach
Marketing Research An Applied Approach
Author: Thomas C. Kinnear, James R. Taylor
This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.
ISBN-13: 9780070347458
ISBN-10: 007034745X
Publication Date: 4/1/1983
Pages: 698
Edition: 2nd
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Publisher: McGraw Hill Higher Education
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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