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Search - Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)

Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)
Marketing Research Within a Changing Information Environment - McGraw-Hill/Irwin Series in Marketing
Author: Joseph F., Jr. Hair
"Marketing Research, 4/e" takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cas...  more »
ISBN-13: 9780072467635
ISBN-10: 0072467630
Pages: 720
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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