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Marketing Research: With Data Disk & SPSS & Forrest's Internet Marketing Intelligence
Marketing Research With Data Disk SPSS Forrest's Internet Marketing Intelligence
Author: Jr. Joseph Hair, Robert P Bush, David J Ortinau
The direction of "Marketing Research, 2e", heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approac...  more »
ISBN-13: 9780072845624
ISBN-10: 0072845627
Publication Date: 10/1/2002
Edition: 2nd
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Publisher: McGraw-Hill Publishing Co.
Book Type: Hardcover
Members Wishing: 0
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