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Marketing Research in a Marketing Environment
Marketing Research in a Marketing Environment
Author: William R. Dillon
This text is the first of its kind to successfully bridge the gap between the theory and practice of marketing research. This is accomplished through the continuous use of numerous examples and applications taken from actual companies. The authors also include several practical topics, such as the use of the library as an information system, met...  more »
ISBN-13: 9780256263701
ISBN-10: 0256263701
Edition: 3rd Pkg
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Publisher: Richard D Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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