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Marketing Research Essentials
Marketing Research Essentials
Author: Carl D. McDaniel
We Left in Everything That Makes It Hot. Spice up your research course with a dash of the best. Marketing Research Essentials, 3rd Edition keeps the hottest concepts, insights, basics, and examples from McDaniel and Gate's Contemporary Marketing Research, 4th Edition, making it ideal for adding research projects or outside materials to your clas...  more »
ISBN-13: 9780470002407
ISBN-10: 0470002409
Pages: 544
Edition: 3rd
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Publisher: John Wiley & Sons
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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