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Marketing Research Essentials
Marketing Research Essentials
Author: Carl D. McDaniel, Roger H. Gates
Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all whil...  more »
ISBN-13: 9780314042835
ISBN-10: 0314042830
Pages: 550
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Publisher: West Publishing Company
Book Type: Paperback
Other Versions: Hardcover
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