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Marketing Research Essentials
Marketing Research Essentials
Author: Carl, Jr. McDaniel, Roger Gates
McDaniel and Gates stand out from the crowd! — When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. — Based on their successful Marketin...  more »
ISBN-13: 9780471684763
ISBN-10: 0471684767
Publication Date: 2/28/2005
Pages: 512
Edition: 5th Bk&Cdr
Rating:
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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