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Marketing Research Method Foundations 7e
Marketing Research Method Foundations 7e
Author: Gilbert A. Churchill, Gilbert A. Churchill Jr.
OVERVIEW This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.
ISBN-13: 9780030238161
ISBN-10: 0030238161
Publication Date: 1999
Pages: 1,017
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Publisher: Harcourt Brace College Publishers
Book Type: Hardcover
Members Wishing: 1
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