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The marketing research project manual
The marketing research project manual
Author: Glen R Jarboe
This comprehensive project manual is designed to provide users a realistic marketing research experience. The manual provides clear and concise explanations of the research process, offering step-by-step procedures for students to follow in conducting a market research project with an emphasis on survey research and data analysis using statisti...  more »
ISBN-13: 9780324004571
ISBN-10: 0324004575
Pages: 235
Edition: 4th
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Publisher: South-Western College Pub
Book Type: Unknown Binding
Other Versions: Paperback
Members Wishing: 0
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