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Search - Marketing Research and SPSS 11.0 Package, Fourth Edition

Marketing Research and SPSS 11.0 Package, Fourth Edition
Marketing Research and SPSS 110 Package Fourth Edition
Author: Naresh Malhotra
This 4th Edition of the international leader in marketing research books presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international mark...  more »
ISBN-13: 9780131041899
ISBN-10: 0131041894
Publication Date: 5/29/2003
Pages: 864
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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