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Marketing Research
Marketing Research
Author:
"Marketing Research, 4/e" takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cas... more »
Author:
"Marketing Research, 4/e" takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cas... more »
ISBN-13: 9780071101073
ISBN-10: 0071101071
Publication Date: 2/15/2008
Pages: 690
Edition: 4th
Rating: ?
ISBN-10: 0071101071
Publication Date: 2/15/2008
Pages: 690
Edition: 4th
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
