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Marketing Research (Mcgraw Hill/Irwin Series in Marketing)
Marketing Research - Mcgraw Hill/Irwin Series in Marketing
Author: Jr., Joseph F. Hair, Robert P Bush, David J. Ortinau
Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the te...  more »
ISBN-13: 9780072830873
ISBN-10: 0072830875
Publication Date: 1/14/2005
Pages: 728
Edition: 3
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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