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Marketing Research (McGraw-Hill/Irwin Series in Marketing)
Marketing Research - McGraw-Hill/Irwin Series in Marketing
Author: Donald R. Cooper, Pamela S. Schindler
Marketing Research is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights. Unlike ot...  more »
ISBN-13: 9780072837865
ISBN-10: 0072837861
Pages: 790
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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