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Marketing Research (5th Edition)
Marketing Research - 5th Edition
Author: Naresh K Malhotra, SPSS SPSS
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. The global leader because it presents a comprehensive look at the principles and practices of marketing research from a manager's perspective.
ISBN-13: 9780132279468
ISBN-10: 0132279460
Publication Date: 6/1/2006
Pages: 864
Edition: 5
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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