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Marketing - The Retro Revolution
Marketing The Retro Revolution
Author: Stephen Brown
Has marketing moved from "new and improved" to "as good as always"? Is old the new "new"? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro- advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that i...  more »
ISBN-13: 9780761968511
ISBN-10: 0761968512
Publication Date: 8/1/2001
Pages: 272
Edition: 1
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Publisher: Sage Publications Ltd
Book Type: Paperback
Members Wishing: 0
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