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Marketing & Selling the Travel Product
Marketing Selling the Travel Product
Author: James Lee Burke, Barry Resnick
This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketi...  more »
ISBN-13: 9780538702782
ISBN-10: 0538702788
Pages: 332
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Publisher: Thomson South-Western
Book Type: Paperback
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