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Search - The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, ... Analyses O (American Marketing Association)

The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, ... Analyses O (American Marketing Association)
The CoMarketing Solution Strategic Marketing Through Better Branding Improved Trade Relationships Superior Promotions Effective FactBases Selling Analyses O - American Marketing Association
Author: Shawn Clark
Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)
ISBN-13: 9780658000065
ISBN-10: 0658000063
Publication Date: 4/1/2000
Pages: 224
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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