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Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning
Author: John A. Saunders, Graham J. Hooley, Nigel Piercy
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
ISBN-13: 9780273655169
ISBN-10: 0273655167
Publication Date: 11/10/2003
Pages: 648
Edition: 3
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Publisher: Financal Times Management
Book Type: Paperback
Members Wishing: 0
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