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Marketing Strategy
Marketing Strategy
Author: Steven P. Schnaars
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new a...  more »
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ISBN-13: 9780684831916
ISBN-10: 0684831910
Publication Date: 11/17/1997
Pages: 240
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
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