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Marketing Strategy
Marketing Strategy
Author:
This book provides a practical, straightforward approach to planning, analyzing and implementing marketing strategies. With nearly 80% of the future marketing graduates going to work in small businesses or entrepreneurial organizations, this book/case book was written to address the challenges that marketing personnel will face in their developi... more »
Author:
This book provides a practical, straightforward approach to planning, analyzing and implementing marketing strategies. With nearly 80% of the future marketing graduates going to work in small businesses or entrepreneurial organizations, this book/case book was written to address the challenges that marketing personnel will face in their developi... more »
ISBN-13: 9780538836531
ISBN-10: 0538836539
Pages: 400
Rating: ?
ISBN-10: 0538836539
Pages: 400
Rating: ?
0 stars, based on 0 rating
Publisher: Thomson South-Western
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
