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Marketing Tourism Places
Marketing Tourism Places
Author: G. J. Ashworth
Looks at what can be done to sell tourist places. Utilizing both theoretical and empirical approaches, the book contains case studies of areas from different segments of the industry and evaluates different marketing strategies. This book should be of interest to lecturers and students of marketing, geography, tourism and professionals in the to...  more »
ISBN-13: 9780415038102
ISBN-10: 0415038103
Pages: 304
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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